Launching a new toy product on Amazon can be an overwhelming task—especially for startups with no prior platform experience. Our client, a passionate new business in the Toys & Games space, approached us with a sourced product and a clear goal: break into the Amazon marketplace and start generating consistent sales.
With the product already in hand, our job was to take full control of the Amazon account management process. This included product validation, competitive research, SEO keyword optimization, listing creation, and ultimately, strategic PPC advertising to ensure a successful launch.
We built a Master Keyword Sheet, conducted in-depth competitor and market analysis, crafted a compelling SEO-rich product listing, and set up multiple tailored PPC campaigns to drive immediate traffic and visibility.
This cohesive identity not only enhances brand recognition but also ensures consistency across all platforms, building trust and emotional connection. With an innovative approach, we help your brand stand out, leaving a lasting impression that drives loyalty and growth.
Some of the challenges we faced;
When creating a detailed case study, it’s important to provide comprehensive information that communicates.
It’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
To combat this issue, we shifted platforms. We listed the product on Etsy and other marketplaces where no patent conflict existed. Despite zero marketing spend, we sold out the full inventory in under two months, thanks to our optimized listing and strategic repositioning.
During the process, we used tools like:
Helium10
Data Dive
Amazon Opportunity Explorer
This allowed us to track market shifts, analyze performance, and plan our next move effectively.
"I had no idea how Amazon worked or how to even get started. The team not only handled everything end-to-end from listing to strategy, but also guided me through a serious challenge that could’ve sunk my product. They turned a potential loss into a profitable outcome. I’m now moving forward with a new design, and I couldn’t be more confident knowing I’ve got the right partner by my side."
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Amazon Account Management
Account Management
Micheal Burke
25 April, 2025
9 Month
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