Smart Product Discovery & SEO for a Baby Brand Launch
DONCE, a baby product brand targeting the Amazon USA marketplace, approached us with a clear goal: to discover a strong product within the baby niche and organically rank on key search terms right from launch. Leveraging deep product research and SEO strategies, we helped them identify a winning product despite the niche’s high competition.
Our process combined smart analytics with market insight, guiding the client from idea validation to listing optimization. The product we selected met ideal pricing requirements ($30–$50 range) and showed high potential through keyword opportunity metrics. We then conducted a complete SEO rollout, ensuring strong on-page optimization to capture organic visibility from day one.
The result? DONCE witnessed a solid percentage of sales generated through organic traffic shortly after launch proof that smart discovery paired with powerful SEO delivers results.
Prior to working with us, the client had experienced multiple failed product launches, primarily due to poor product selection. Although they had many ideas, none stood out competitively or matched what the market demanded.
Key constraints in this project included:
The most complex challenge was navigating the high CPC competition. We tackled this by using Amazon’s Opportunity Explorer and analyzing click share of top sellers. We shortlisted products where top 3–4 competitors had click shares below 30%, signaling a gap we could enter with a strong SEO play instead of relying solely on PPC.
Our approach focused on two key areas:
Through this combined strategy, DONCE achieved early traction, built trust with buyers, and began seeing conversions directly from search results.
"Scalvoo helped me find a winning product in a highly competitive niche and build a strong SEO strategy. We started getting organic sales right from launch no heavy ads needed. His process was smart, clear, and results-driven"
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Product Launch
Baby Niche
Canan
03 March, 2025
6 Months
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