Amazon Brand Name Error

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From ‘Generic’ to Your Real Brand, We Make It Happen.

Struggling to update your Amazon listing brand name from Generic to your actual brand? Whether you’re brand registered or not, we’ll help you fix the issue and claim your brand identity on Amazon the right way.

At Scalvoo, we specialize in resolving Amazon brand-related errors like 5665, unmatched brands, or system blocks that prevent you from updating your listing’s brand field.

Common Brand Name Errors ?

Most listings are generic, keyword-stuffed, and fail to connect with actual buyers.
Low CTRs. Poor conversion rates. Lost rankings.Sound familiar?

Your product deserves more than just visibility — it deserves attention and trust.

Whether you’re trying to update your listing before or after Brand Registry approval, these errors can block your listing from being fully optimized  or even eligible for A+ content and brand protection.

Our Brand Name Fix Process

STEP

01

Brand Identity Audit

We check your account, brand registry status, and current listing data.

  • Validate brand registration
  • Determine error type (5665, mismatch, blocked)
  • Identify catalog and backend blocks
  • Check against Amazon’s brand policy

STEP

02

Correct Submission Strategy

We don’t just open a case, we submit what Amazon’s system wants to see.

  • Product images with permanent branding
  • Amazon-compliant product packaging visuals
  • Flat file (Excel) submissions with accurate brand values
  • ASIN reclassification if needed

STEP

03

Brand Support & Case Handling

We engage with Amazon Brand Registry or Catalog teams (depending on issue).

  • Write and submit support cases
  • Follow-up and escalate when necessary
  • Communicate with Brand Registry team (if needed)
  • Revisions and resubmissions until fixed

STEP

04

Brand Name Updated Successfully

Once fixed, your listing will show your correct brand name, enabling access to A+ content, storefronts, and better search exposure.

Who It’s For?

What You Get?

Why Scalvoo?

“You paid for a brand. Why let Amazon treat you like ‘Generic’?”

Lets address your questions today!

Error 5665 appears when you try to add a new listing with a brand name that Amazon doesn’t recognize. It requires visual proof and correct formatting for approval.

Yes, we’ve successfully helped sellers update their listing brand even without a registered brand by submitting proper images and packaging proof.

It usually takes 2–5 business days depending on the type of error and Amazon's case response time.

We specialize in recovering failed submissions. We rewrite your cases and provide stronger evidence to get approvals.

Pricing depends on case complexity. Contact us for a tailored quote.

You have different questions? Or want pricing?

Whatsapp Us. Our team will answer all your questions. we ensure a quick response.